https://www.ravineassociation.com/capabilities daily 0.75 2020-09-20 https://www.ravineassociation.com/contact daily 0.75 2020-09-07 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f4ad034511e4f509f8209dd/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.ravineassociation.com/about daily 0.75 2020-09-14 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5593d358ec0849a0ddb93d/1599443929260/Capture-One-0017-1.jpg About - Ravine Association is a consultancy founded by Daniel Ravine in NYC, now based in Palo Alto, California. Over two decades, Ravine Association has leveraged its frameworks, talent and expertise to deliver what marketing teams need—urgency, dexterity and collaboration with renewed focus on exceptional customer experience. https://www.ravineassociation.com/work daily 1.0 2020-09-19 https://www.ravineassociation.com/work/cisco monthly 0.5 2020-09-18 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f566296d65fd4695ba0a8b7/1600523495522/mockup-cisco-leading-1.jpg Work - Cisco Informing Cisco’s Digital Transformation Strategy RA was engaged to help orchestrate stronger digital-first thinking for the already mature digital practice at Cisco. This included campaign evolution, organizing an internal digital summit in San Francisco with global marketing leadership, influencing brand creative, MarTech architecture and implementation, omni-channel strategy and stronger data driven insights and analytics input to enhance post campaign activities. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5ef6258c76ad34c8b9e96e/1600403867098/mockup-cisco-2.jpg Work - Cisco Ignition Moments Working closely with the Cisco.com leadership team, RA helped concept and solve the problem of sustaining a campaign after the first media spend has been exhausted. In many large-scale campaigns, activation moments can be overlooked. These types of smaller content ideas can breakthrough the clutter and message of the general campaign. Using the Never Been a Better Time handle, a number of supporting content concepts were created, taking on topics important to Cisco’s overall business objectives—from IOT, The Olympics, and Incubation labs sponsored by Cisco, to Smart cities. Although not produced directly, the strategic importance was adopted for further campaigns and pivots for the business. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f566611d65fd4695ba133fe/1600532953464/mockup-cisco-orchestrating.jpg Work - Cisco Integrating Cisco’s Campaign Initiatives As a larger part of our engagement, we worked to create stronger process and best practices for Cisco.com. This included internal integration between business unit, brand team, media teams and digital leadership, as well as design thinking workshops. We influenced MQL/SQL practices to better integrate product like Salesforce, Adobe Experience Manager, Oracle, and other attribution products to identify campaign metrics and publishing excellence for the best customer experience—all with an eye on revenue. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5ef6962c6d5c03ffc2f1ef/1600403973061/mockup-cisco.jpg Work - Cisco Home Page UX / UI To support the revitalization of Cisco.com, a new brand identity was rolled out. As a core Cisco asset, Cisco.com is often one of the first experiences their audiences have with the brand. As such, the website needed to be refreshed to reflect this new brand direction. This included providing users with easy access to the content they find the most helpful, as well as a better mobile-optimized experience. https://www.ravineassociation.com/work/auberge-resorts monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f4abcae41766f7b9b4c09df/1600536503601/mockup-auberge.jpg Work - Auberge Resorts Director’s Treatment In order to tell the brand story for the Solage, we created a detailed Director’s Treatment that covered the main concept—Wine, Dine, & Mind—as conveyed through the narrative and story examples. It outlined the cinematography, casting, styling, and overall look and feel, as well as shoot plans for architectural and landscape scenes. https://www.ravineassociation.com/work/mountain-hardwear monthly 0.5 2020-09-18 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f567457020c314b1ff7a8fd/1600395041012/diagram-mhw-1.JPG Work - Mountain Hardwear Process https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f567520fccd86693ead2e25/1600532253245/mhw-comps-2500.jpg Work - Mountain Hardwear Marketing and Brand Repositioning Through our discovery discussions, we gained valuable understanding of the different sensibilities, unique insights, and personalities of the brand, and in turn, informed the current and future identity of the brand. These insights acted as an important building block for their future communication platform. We looked at both external client and internal employee perceptions, as well as digital-first best practices to guide the brand’s new sense of purpose and activation. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5675e4020c314b1ff7ed79/1600532267205/mhw-comps-aesthetics-book.jpg Work - Mountain Hardwear Brand Guidelines Ravine Association gathered proof points and oversaw the preliminary articulation of MHW global attributes, core messages, points of differentiation, and points of relevance. We then translated the final research and discovery information into a cohesive brand guidelines document. https://www.ravineassociation.com/work/prophet monthly 0.5 2020-09-13 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f56f89600d4e20f3814dd0d/1599535306284/arts.jpg Work - Prophet - Engagement 1 Ravine Association provided leadership and subject matter expertise on backend technical assessment for a major West Coast city arts organization. RA made recommendations for digital asset management platforms, personalization technology and content management systems to work with overall rebrand and content strategy. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5e87d609e76456db1e4e9e/1600030687615/medical.jpg Work - Prophet - Engagement 2 Ravine Association worked for Prophet to service a major medical device company based on the East Coast. Guidance included GTM, data-driven marketing best practices, account-based marketing strategies and implementation plans. The effort served to bridge knowledge and experience gaps around media spend, personalization strategy, as well as database mergers requiring understanding of MarTech platforms, Marketo and Salesforce. RA contributed to meetings, document creation and presentation to illuminate process and drive results. https://www.ravineassociation.com/work/intel monthly 0.5 2020-09-18 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f5e7d7352f87c233c913b32/1600533136184/mockup-intel.jpg Work - Intel Approach to Simplify Intel.com Presented a modern approach to simplifying the extremely heavy Intel.com to reflect a more nimble site experience. The primary objective was to create a site that could meet the right person, at the right time, with the right message. We strove to demonstrate and activate the MarTech stack to better collect data for insights and actions to drive larger business unit objectives and establish a best-in-class personalization platform and increase MQL/SQL pipeline. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f6450da38fc8a5f38b3129c/1600409829207/diagram-intel-3.jpg Work - Intel - Understanding Intel’s Content Strategy The complexity of the Intel.com platform required that a number of large sections needed to work seamlessly between each other. From technical information, such as speeds and feeds, to the more editorial content that features the creators and campaign-driven information, we had to find ways to establish a bridge to interchange crucial information. The engagement combined page design oversight and approval process best practices and partnered closely with internal engineering team to make sure the pages could be translated and implemented globally. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f6450f32c5b0c367df55adf/1600409860166/diagram-intel-4.jpg Work - Intel - Building a Stronger Digital Department Part of this collaboration together was to re-imagine the Intel.com team, its process, contribution of members and methods to enhance Intel.com. A number of frameworks were suggested to help manage internal processes, augmented staff needs and off-shore management. This included large scale launches to micro-sites and homepage takeovers, as well as establishing a deeper use of data-driven marketing approaches to make a more powerful global website. https://www.ravineassociation.com/work/lesportsac-1 monthly 0.5 2020-09-20 https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f66408728978b1bfffc0a24/1600536736432/lss-mockup-1.jpg Work - LeSportsac LeSportsac Brand Positioning To help modernize one of the most iconic bag companies of the last 40 years, we translated the brand positioning into a detailed roadmap for upcoming relaunch of the brand and product line for 2020. This included history, customer definition, brand values, tone and voice, as well as their new mission statement. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f6640be63133850a607fc22/1600536777015/lss-mockup-2.jpg Work - LeSportsac LeSportsac Design Language Taking the brand positioning and bringing it to life for all touch-points—from overall strategy, identity system, art direction, key elements, messaging, as well as application to social, web, OOH, advertising, hang tag, shopping bag and retail signage—we provided LeSportsac a cohesive and comprehensive expression of their modern identity and direction. https://static1.squarespace.com/static/5f39c84b8629cb7bcb5497a7/t/5f66449af6f62d6a786b1d24/1600574275793/lss-mockups-3.jpg Work - LeSportsac Pop Up Stores Identified resources to design the interior of the SOHO new york pop-up store on Greene street. Lead the design team to understand how to translate the brand elements into a physical location.The result of the pop up store has extended into being adapted to worldwide LeSportsac locations.